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Zendaya Does It Again (GT)

Oct 5
1 min read

Updated: Oct 11

‘The Odyssey’ Premiere in New York
‘The Odyssey’ Premiere in New York

Looks like I wasn’t the only one absolutely floored by Zendaya’s entire Odyssey red carpet look.


I mean, what can’t Zendaya pull off?


This week, our icon has done it again.

Her Odyssey premiere photos have been going viral. Why?

  1. because she looks incredible

  2. because everyone is talking about that braided up-do.


Curly-haired girls across TikTok and Instagram wasted no time trying to recreate it.

And as someone who has ALSO tried it…


I beg the question:

When. is. the. tutorial. dropping.


But seriously, Zendaya has become a trendsetter because people admire and replicate her style.


When someone sees a celebrity wearing a hairstyle they love and thinks, 

“Wait… I could actually do that,” the celebrity becomes a source of inspiration for consumer behavior.


Suddenly, the most popular search insight is: Zendaya hair tutorial.


People are buying products,


They're saving videos,


They're recreating it,


They're posting their own versions!


One part of this trend that I love even more is that Zendaya's look is inspiring young girls with curly and textured hair to embrace their natural hair instead of feeling like they need to change it to fit the “straightened hair looks clean” beauty standard.


Her influence sticks.

Now, Zendaya…


Tutorial.

Please.


 
 
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