Nothing unites the internet quite like watching a CEO attempt to look natural while eating a burger from his own fast food chain. Earlier this year, Chris Kempczinski, the CEO of McDonald's, appeared in a short promotional video trying one of the brand’s burgers. The promotion was meant to demonstrate authenticity, since CEO Kempczinski would be the one conducting the casual taste test. It was also supposed to feel natural, almost like a behind-the-scenes lunch break moment i

Eight different nationalities and ethnicities. Six different women. One ad. GAP really did that. In August of 2025, GAP had the internet buzzing after launching one of the most successful diversity campaigns of the year with the global girl group, KATSEYE. GAP transformed just another brand collaboration into a huge cultural moment, connecting identity with fashion and music in a way that felt authentic. Partnering with KATSEYE, a multicultural group built on an international