McDonald's Short Ad with CEO Chris Kempczinski (CCS)
Updated: Oct 6
Nothing unites the internet quite like watching a CEO attempt to look natural while eating a burger.
Earlier this year, Chris Kempczinski, the CEO of McDonald's, appeared in a short promotional video trying one of the brand’s burgers. The promotion was meant to feel natural, almost like a behind-the-scenes lunch break moment instead of a professional commercial.
Instead, the video quickly started circulating across TikTok and X, with reaction memes.
Yeah.
As per usual, TikTok had a lot to say. People took notice of small details that made the moment feel corporate; some mentioned that Kempczinski called the burger a “product,” others pointed out the teeny-tiny bite Kempczinski took of the “product".
Such a big reaction across platforms is exactly what makes moments like this interesting from a marketing perspective. Even when audiences make jokes surrounding a campaign, they’re still amplifying its overall outreach!
In a digital world where most people scroll past thousands of advertisements every day, getting people to stop and react, even if it's to joke, is honestly a win.
The best part? One man, and a single awkward bite, probably created more engagement than a perfectly polished Mcdonalds commercial ever could.
