GAP Diversity Campaign with KATSEYE (CCS)
Updated: Oct 6
Eight different nationalities and ethnicities. Six different women. One ad.
GAP did that.
In August of 2025, GAP had the internet buzzing after launching one of the most successful diversity campaigns of the year with the global girl group, KATSEYE.
What I like most about this campaign is that they connected identity with fashion and music in a way that felt authentic. Just another brand collaboration turned into a huge cultural moment.
KATSEYE is a multicultural group built on an international fanbase, honestly this is big for GAP, they are showing an intentional shift to broader representation. Instead of being merely for visuals, the diversity within the ad celebrated individuality, self-expression.
It aligns perfectly with GAP’s evolving brand narrative!
Obviously, the video was a social media hit.
Across all platforms, fans engaged heavily in conversation surrounding the bigger-picture message within the visuals. Young, diverse voices amplified how much it meant to finally see themselves in a major fashion campaign.
This is why the GAP x KATSEYE collaboration is now a common case study in business classes on branding; it redefined what inclusive marketing looks like in today’s age.
Interested? Watch the ad above! :)
